ASL Catering Agency Blog

ASL Catering Agency Blog

Lemongrass Group opens 13th branch

Seeks equity partner for continued growth

 

The award-winning group Lemongrass Group of Thai restaurants has announced it is seeking a business partner, following the successful opening of its 13th branch, this time in Hove in Sussex.

 

Led by Minhaz Nasir, who opened his first Lemon Grass restaurant in Worthing in Sussex in 2005, Lemongrass now has branches in Chichester, Petersfield, Cranleigh, Compton near Guildford, Crawley, Rustington (Littlehampton), Horsham, Burgess Hill, Lewes, Brentwood, two in Worthing and now Hove.

 

With a focus on fine Thai cuisine, each restaurant has between 55 and 100 covers and generates a profit of around £15,000 a month per site. The restaurants also operate a separately branded in-house Japanese concept, Issa Sushi, in Worthing and Lewes.  The company has a 140 full-time staff on its payroll.

 

Expansion until now has largely been funded through reinvesting profits and a bank facility. 

 

Adopting a low key to the company’s expansion, remaining largely under the radar, Lemongrass restaurants (which have no group website) has built loyal following for its brand of Thai and Japanese. The approach was to void alienating potential custom from the growing segment of the market avoiding large chains.  The trend has been confirmed by falling profits and closures among several large-scale operators.

 

The fast-growing concept has opened 7 sites in the last year, and Nasir (who management team consists of himself and 3 close family members, feels the company is nearing the limit of their operational capabilities.

 

“The business had proven that it is a scalable concept and it’s time to put in a new management team, update out systems and reengineer the business,” said Nasir.  “The best way forward is to partner with an organisation experienced larger operational matters, whilst I focus on our core values and the food, acting as executive chef.”

 

Lemongrass has been a repeated winner in the prestigious Asian Curry Awards, organised by the Asian Catering Federation. Its Crawley venue was declared Best Thai Restaurant in 2015 and 2016.  In 2017 Lemongrass was named Best Asian Restaurant Chain.

 

Nasir, 44, who was born in Bangladesh where he began cooking at the age of 7, honed his culinary skills in Dubai before moving to London to work in Bangkok restaurant in South Kensington.

 

The company will listen to offers for up to 50 percent of the company from the right partner.

 

 

Lemongrass Fine Thai Cuisine

55 Church Road Hove, East Sussex BN3 2BN

T:  01273 328888 E: info@lghove.co.uk W:www.lghove.co.uk

 

Issa Sushi Japanese Cuisine

25/26 High Street. Temple House, Lower Ground Floor, Lewes, BN7 2LU

T: 01273 486696

Bertram’s Restaurant wins at the World Luxury Restaurant Awards!

Global acclaim for Burnleys Luxury Brasserie!

Bertram’s Restaurant in Burnley, part of Crow Wood Leisure has received international recognition after being crowned Best Luxury Brasserie at the 2017 World Luxury Restaurant Awards.

The lavish award ceremony took place on the red carpet at the exquisite 5-star JW Marriott Hotel in Hanoi, Vietnam where Bertram’s succeeded in seeing off competition from more than 1000 entrants from spectacular destinations as far afield as the Maldives and the United Arab Emirates. Setting the basis for industry standards worldwide, the World Luxury Restaurant Awards pride themselves on providing true recognition of luxury destinations around the globe.

Crow Wood Leisure Director Andrew Brown, said: “The event was truly fantastic and the level of competition was incredible, so we’re extremely proud to be flying the flag for Burnley and the North West and challenging people’s perceptions”.

“We have been working hard to deliver a genuinely world class experience and in doing so, we’re demonstrating that our area offers quality and sophistication”.

“When we opened Bertram’s & The Woodland Spa four years ago, it represented a big investment and a big risk, but we felt that we had the location, the staff and the experience to make it happen. We feel that confidence has been vindicated as Bertram’s has been recognised nationally and internationally.”

Chef Director Spencer Burge, said “It’s a tremendous achievement to win such an award after 4 years of trading and a true testimony to all the staff who have worked so hard. We pride ourselves on going above and beyond expectations, whilst listening to customer feedback and constantly trying to improve the diners experience. We are so very proud of the reputation gained along the way and would like to thank each and every customer who has visited and supported us over the past 4 years. We realise it is very important not to become complacent and remain committed to keep improving the business and making sure all our customers continue to enjoy Bertram’s Restaurant seven days a week”.

Since the £4.5 million investment in Bertram’s & The Woodland Spa in 2013, Crow Wood has doubled its number of staff to over 200, the business serves 7,000 covers per month and sales of £6.2 million last year.  The expansion of the Spa’s outdoor facilities was officially opened in 2016 following a further £750,000 investment. This has seen the opening of Bertram’s Terrace Bar including a fabulous outdoor fire pit, which is surrounded by comfortable sofas – perfect when relaxing with a cocktail!

The future sees Crow Wood venture into the world of Hotel and Conference facilities. The luxurious facility will have 78 additional rooms including sumptuous suites and inter-connecting rooms for flexibility. The hotel will also have a 300 seat function suite, bar, Italian restaurant and will be licensed to conduct wedding ceremonies. This £12 million investment is due for completion in 2018 and will allow spa guests further options to extend their stay overnight.

ABOUT CROW WOOD LEISURE
Crow Wood is a fitness and leisure concept set in 100 acres of unspoilt woodland in Burnley, Lancashire.  Crow Wood includes gymnasium, leisure pool, racquets and the Soccer Burnley complex. The private members fitness centre was established in 2001 with an investment of £10 million. Crow Wood employs over 200 people. The complex also includes the recent £4.5million development, The Woodland Spa and Bertram’s Restaurant.
www.crowwood.com
www.bertramsrestaurant.com
www.thewoodlandspa.com

 








The Most Expensive Chips In The World – With GoldSal 24 Kt. Gold flakes

Fleur de Sel & Gold

Atlantic Salt Flower with edible Gold flakes 24 Kt.

100% Natural sea salt, obtained through traditional methods, handcrafted from the Natural Parks of the Bay of Cádiz and mixed with Gold flakes 24 Kt. This Salt is the Most Luxurious in the World, becoming the gourmet salt par excellence full of flavour and elegance.

Our History

Hnos Úbeda is the 3rd generation of a family company with more than 100 years of experience and dedication in the salt mines sector. Nuestro conocimiento en la minería a pasado de padre a hijos. Our knowledge in the salt mining passed from father to sons. Don Juan Úbeda was the beginner in 1905, he started to work for the Union Salinera de España SA in the Salinas de Cabo de Gata.

Living within the salt mines and raising her children in the salt mining environment, this make his son Don Juan Úbeda López continue the family tradition and passed on to the next generation with Don Manuel Úbeda Cantón, who continued the same tradition in the Salinas de la Tapa y Marivélez en el Puerto de Santa Maria as head of exploitation for 47 years.

Don Manuel Úbeda Cantón with his great experience and for his native roots was a great connoisseur of this type of salt. Two of his children were dedicated to this business Juan José Úbeda Rodriguez and Manuel Jesus Úbeda Rodriguez. Taking the reins of the company Don Manuel Jesus Úbeda decides to create an exclusive and innovative product that breaks the market roles. Mix Flor de Sal, which is the Gourmet Salt par excellence with edible Gold of more than 22K creating a culinary jewel Goldsal.

 

Read More & Contact.

– New Website:  http://www.goldsal.es

– Facebook:       https://www.facebook.com/Hnos.Ubeda

– Twitter:            https://twitter.com/hnosUbeda

– LinkedIn:         https://www.linkedin.com/company/hnos.-úbeda-goldsal-s.l.

– Instagram:      https://www.instagram.com/goldsal/

THANK YOU!